Just the Facts - Less than First Price Reduction

We often make the claim that the cost of professional home staging is less than the first price reduction.  Today, we prove that it is more than just home staging marketing fluff. 

Just look at the facts.

Using figures provided by CORT, the world’s largest provider of rental furniture, we can imagine a very conservative first price reduction of 5% on a $250,000 house equals $12,500.  This conservative assumption is supported by the National Association of Realtors which cites a 10% lower sales price associated with more than 24 weeks on the market. 

In the CORT example, the average cost of home staging was $4,700 and likely involves renting their furniture.  The CORT figure is higher than my average vacant staging engagements but comparable to staging in other parts of the country. 

Using these figures, the cost of home staging would be less by $7,800 (or a whopping 62%) than the first price reduction of $12,500. 

It is hard to argue - the price of professional home staging is significantly less than the first price reduction. 

The savvy seller and proactive Realtor also recognize that the cost of home staging is an investment in selling their house quicker and for the best possible price –without having to reduce their price.  They completely understand the reality that their house is competing with what potential buyers are seeing on TV and in the magazines as well as with professionally staged houses in their market.

I recognize that it can be a tough sell to convince a seller to invest in professional home staging.  Maybe today’s facts can help them better understand the possibilities.

Dwell in possibilities!

Cindy