Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Wednesday, June 29, 2011

Professional Home Staging – An Investment and Not Just a Cost (One More Time)

Quality home staging by an experienced trained stager costs money!  For most houses, the home staging cost range can be from an hourly rate for a consultation to $3500 or more for the full staging of a vacant house. 

For some sellers, this is viewed as an unnecessary expense.  They are living in the past and expect their home to………just sell.   Gone are the days when you can just stick a “for sale” sign in the yard! 

For the savvy seller, this home staging cost is an investment in selling their house quicker and for the best possible price. 
The savvy seller and proactive realtor also understand the key benefits of home staging. 
·         They know that it accentuates the home’s best features. 
·         Home staging provides a nice, easy and consistent use of space and movement. 
·         They recognize that a professionally staged house appeals to as many buyers as possible. 
·         Most importantly, home staging helps sell the house quicker and for the highest price possible.
·         Another hidden benefit is that the price of home staging is much less than the first price reduction.
And don’t forget, a professionally staged house dramatically improves the pictures for the online listing (that subject is a blog for another day).
Let us know if we missed any other important benefits of professional home staging by commenting on this blog.

Dwell in possibilities!

Cindy

Monday, June 27, 2011

Dates, Job Interviews, or Selling Your House – Is There Any Difference? (One More Time)

When we are getting ready for a date or a job interview, we make sure that we look our best (that is if we want a second date or the job).  Typically, we are properly groomed and wearing one of our better and appropriate outfits.  We want to impress our date or the person doing the job interview. 

Why should it be any different when we decide to sell our house? 

§  Do we think that our house should not be cleaned and groomed or outfitted as well as we get ourselves ready for a date?

§  Do we not think that the importance of how our house looks is any different than the importance of how we look for a job interview? 

The answer to these questions is very simple –it is very important that our house look its best when a buyer visits. 

Remember – you are never given a second chance to make a good first impression.  If the house is messy, cluttered, or confusing to the potential buyer, odds are they will not be back and you lost a sales opportunity. 

In its simplest terms, home staging involves making sure your house is cleaned, groomed and properly outfitted.  When I stage a house, I make sure that it is ready for its first date with every prospective buyer.  And the results speak for themselves.

Remember to dwell in possibilities!


Cindy