Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Friday, August 12, 2011

FRIDAY TREAT – Review of 101 Things I Hate About Your House

He had me at the title.  James Swan’s 101 Things I Hate About Your House is a premier Beverly Hills designer’s “room-by-room tour to transform your home from faux pas to fabulous”.  This was a book I had to read.  Who knows, maybe you will too.   

The goal of 101 Things I Hate About Your House is to 

Provide you with the basic principles you need to create a beautiful and gracious home.  A gracious home, while not always trumpeted in the glossy magazines, is one filled with collected objects of beauty comingled with the voices of friends, the laughter of family and the relaxed acknowledgment of contentment.  A gracious and beautiful home considers the needs of its occupants and consistently rises to the occasion. 

This book is chocked full of ideas about what to do with specific aspects of each and every room of a house.  You can get a taste of the depth and range from this sample of chapter titles. 

Entry WayYou Had Me at Hello

Living RoomGo On, Live a Little

Dining RoomThe Way to a Man’s (or Woman’s) Heart

LibraryI Read Therefore I Am

Guest Bedroom and Bath“Guests Are Like Fish . . .“ 

Like its title, this book has an edge that at times can be refreshing and at other times can be a bit much.  But, Swan does say what many of us think - like his take on an overlooked but never forgotten aspect of the Entry Way.  

Besides the “look” of a house, a host or hostess should consider another layer of impression with which to astonish and astound unwitting guests.  Breathe with me.  Take a deep breath and try not to choke on the aroma of musty wet dogs, acrid cat boxes, marinating gym clothes and damp, moldy laundry.  To put it succinctly, buy a candle. 

If you like his style and perspectives, you may want to check out the James Swan blog, Design Quotient, at http://www.jamesswanco.com/interior-designer-Beverly-Hills/ . 

I love houses and use my expertise and experience to accentuate what I love and expect others will too.  James Swan’s take on houses did not change that love but he did open me up to thinking about other possibilities. 

Dwell in possibilities 

Cindy


Wednesday, August 10, 2011

People Buy the Dream and They Buy Value

I read a Realtor Magazine interview with Christine Rae, author of Home Staging for Dummies.  My thoughts and ideas were spurred on by one of Christine’s insights: 

“Not all agents understand the value or true impact of a great staged property.  It’s not about how pretty a house looks – it’s about highlighting the features of the property, creating space and light where there isn’t any and virtually making the old house look and feel like new.  People buy the dream and they buy value.”

Some Realtors understand home staging and some do not.  Some Realtors actively promote home staging because they’ve experienced the results first hand.  They know that it helped them sell houses that would not sell before staging.  These Realtors know that home staging explains problem spaces; accentuates the home’s best features; and, helps the buyer imagine their better selves in that house.  And, most importantly, these Realtors know that home staging is an investment that leads to the dividends of selling the house quicker and for the best price possible.

Those Realtors who do not understand home staging believe it is an unnecessary expense.  They blame the tight economy or see staging as a nice to do but not a necessary part of their home selling service.  Some Realtors, like many sellers, expect that the house will sell as it is without freshening, lightening and simplifying the spaces.  They mistakenly believe that buyers will choose this old house just because the sellers loved it regardless of its present condition.  It is sad to say but some Realtors and some sellers think that all that needs to be done is to plant a “For Sale” sign in the front yard and buyers will come with money in hand.

And Christine is so right that “it is not about how pretty a house looks”.  I’ve taken some old, 1980’s styled houses and made them over into homes that are fresh and inviting places. I’ve also tweaked gorgeous homes by de-cluttering the seller’s things, refreshing the house; and, emphasizing its best features. 

When a house is professionally staged, buyers can see the dream of living in this home. 

If you want more thought-provoking ideas from Christine Rae, read her Realtor Magazine interview (Being a Real Estate Pro Today is like Working in the Obama Administration) at http://styledstagedsold.blogs.realtor.org/2009/08/14/being-a-real-estate-pro-today-is-like-working-in-the-obama-administration/
 

Dwell in possibilities


Cindy


Monday, August 8, 2011

What Sells a House?

Just read an interesting article in Realty Times (http://realtytimes.com) I want to share with you.  In What Sells a House, Carla Hill lists her Top Ten Factors that affect how quickly and for how much a home sells.  

Her list will not be a surprise to any veteran Realtor or savvy seller.  Plus, she concedes that there is no “golden equation that equals the perfect sale.”  And yet, it is interesting to review her list as a checklist for why some houses sell quickly and others languish on the market for months and months. 

As you will see, Carla adds three factors of great interest to me as a professional home stager – Curb Appeal, Staging and Kitchens.  What a shock that these factors would on a list and that I would find them of interest?!?!?

I really liked her perspectives on Staging and Kitchens:

Staging: Once inside your home, a buyer must be wowed. Intoxicate their senses. They want to see up-to-date furnishings, smell a clean home, touch cabinets that are in good repair, hear peace and quiet, and of course "taste the good life."

Kitchens: A kitchen sells a house. It is where families gather and connect. Minor kitchen remodels rank high among the list of top remodeling projects, with owners updating cabinets, counters, and floors. Nobody wants an outdated kitchen. What fixes are in your budget? If your kitchen is already spectacular, be sure you play this up in any marketing.  

I recommend that you read Carla Hills’s entire article on What Sells a House at http://realtytimes.com/rtpages/20110803_sellhouse.htm  


Dwell in possibilities

Cindy