FOR REALTORS ONLY – Catchy Phrases and Talking Points (Part 2)

As promised, we are revisiting a few of the catchy phrases and talking points we’ve used in past blog postings.  The feedback from our Realtor partners about our first review of phases and talking points was very positive.  My hope is that we can continue to refresh the memories of long- standing followers and spark the imaginations of all our readers. 

The 30 Second Rule - Buyers Make Up Their Mind in the First 30-60 Seconds (April 7, 2011)

One of the truisms of real estate is that upon entering a house, buyers make up their mind in the first 30-60 seconds.  The rest of the time in the house is spent justifying their first emotional reaction.   

Cost of Professional Home Staging Is Less than First Price Reduction (March 2, 2011 Posting)

Let’s look at the facts supporting our claim that the price of professional home staging is much less than the first price reduction.  .

·         Using figures provided by CORT, the world’s largest provider of rental furniture, we can imagine a very conservative first price reduction of 5% on a $225,000 house which equals $11,250.  This conservative assumption is supported by the National Association of Realtors which cites a 10% lower sales price associated with more than 24 weeks on the market. 

·         The average cost of home staging in the CORT example was $4,700 and likely involves renting their furniture.

·         Using the CORT figure, the cost of home staging would be less by $6,550 or 58% than the first price reduction of $11,250.   

If all we were buying are bricks and mortar, just about any house will do.  Instead, we are buying emotion, dreams, and possibilities.  (August 31, 2011 Posting)

Think about it - in buying emotion, dreams, and possibilities, we want to imagine our best selves in those spaces.  We want to envision comfort and care; laughter and joy; simplicity and ease.  We want to write more chapters of our life story as we add our character into the story of this house.  Home staging helps proactive realtors and savvy sellers bring out the emotion, dreams and possibilities of their listed house.   

Professional home staging is about the art of the possible.  It is done in service of the home seller and our Realtor partner to help sell the house for the highest possible price in the quickest amount of time.  As you can see from our Transitions website (http://transitions-home-staging.com ) and from this blog, staging works!!

Dwell in possibilities

Cindy

Home Staging Is Like Theater!

Over dinner last weekend, a friend was very interested in learning more about my home staging business.  He is a true “Renaissance Man: – poet, novelist, actor, community activist, encouraging father and loving husband.  Well-read and conversant across many subjects, he is also curious about anything new that he encounters which explains our dinner conversation about home staging.

In the middle of our conversation, he exclaimed “home staging is like theater!”  It was one of those insights and conversations worth sharing and discussing in this Blog.

In the theater, performers communicate the theater experience to the audience through combinations of gesture, speech, song, music or dance. Elements of design and stagecraft are used to enhance the physicality, presence and immediacy of the experience. 

Successful theater fires the imagination of the audience members.  In the same way, professional home staging fires the imagination of the potential buyer.  Effective theater transports the audience into a different world presented on the stage.  Effective home staging transports the potential buyer into imagining their best selves living in this house.

Buyers are not just buying bricks and mortar.  Home buyers are really buying emotion, dreams and possibilities. 

Buyers want to envision comfort and care; laughter and joy; simplicity and ease.  And they most often find those dreams in the flames of a fireplace, the warmth of a kitchen and the views out the window (all focal points or best features to be shown off to their best advantage with professional home staging).

Home staging teaches buyers how to live in this house.  Home staging paints a picture for the buyer about what life could be like in this house.  It opens them up to consider the new possibilities of this house rather than fall back into their comfort zone. 

Home staging helps buyers imagine living their best selves living in this house.  And when they are so inspired, these buyers are more likely to find the possibilities in both their emotional decisions and rational decisions to buy this house.

Remember to dwell in possibilities!

Cindy

Weekend Treat – Information Worth Sharing

Oklahoma Hospitality Can Promote Good Health – a British 2 year-old suffering from a rare form of cancer got vital medical help from doctors in Oklahoma, but her parents think the state’s hospitality might be the real cure.  Lilly Gillon received lifesaving treatment in an Oklahoma City hospital last year, but her spirits faltered when she returned home to the U.K.  When Lilly’s father, Graham, brought her back to Oklahoma on a vacation last week, he noticed an immediate change in her behavior as she took in waves of goodwill from friendly Oklahomans.  “They were just so nice,” he said.  He is considering moving his family to Oklahoma to speed his daughter’s full recovery. ~ The Week

Art’s Economic Impact – one study estimated the impact of The Louvre (the world’s most visited museum) on the French economy to be between $870 million and $1.4 billion in a single year.  In another study, more than a million people saw Michelangelo’s David in 2009, paying more than $7 million for tickets at the Academia Gallery in Florence. ~ New York Times Magazine

How Gywneth Paltrow Became a Health Nut – Gwyneth Paltrow is obsessed with her health, said Justine Picardie.  She embraced a clean-living lifestyle in 2002 after her beloved father, hard-drinking, chain-smoking director died of throat cancer at age 58.  “All I’ve learned about health came from his cancer.  I’ll probably have a long and healthy life because he didn’t.”  When Paltrow talks about her father, her eyes fill with tears and she touches his wedding ring, which hangs on a gold chain around her neck.  “I would do anything to have him back, but half the reason my life is good, has real value, is that he died,” she says.  “As much pain and heartache (as his death) caused, there was an equal amount of positivity.”  ~ Haper’s Bazaar

What's Hot and Not In Home Styles This Year - “A home to call one’s own has long been part of the American Dream. But as tastes, technologies and regional preferences change, propelled by demographics and the socio-economic climate, the style, scale and comforts of that coveted real estate evolve. . . .Stephen Melman, director of economic services at the National Association of Home Builders said that houses shrank about 10 percent from their 2,500 square foot peak in 2007, and are expected “to get smaller and more efficient” with open floor plans, master bedrooms on the first floor and dining rooms distinguished only by a chandelier or architectural detail.”  Read more about the hot and not-so-hot home styles for 2012 at http://realestate.yahoo.com/promo/whats-hot-and-not-in-home-styles-this-year.html

Remember to dwell in possibilities but make sure to enjoy yourself along the way!

Cindy