Her advice was to ask each prospective Realtor to literally walk you through your own house and sell it to you. What would their sales pitch be to a potential buyer of your house? She believed this simple exercise separated the effective and prepared from the ineffective and ill-prepared.
And she was right. The Realtor listing your house needs to
“get” the house; needs to “get” the neighborhood; and, needs to “get” the
target market of potential buyers. In
short, the Realtor needs to get how to market your house. If they don’t “get” any of these key aspects
of selling a house, then they should not get your listing.
And if they “get it”, you can expect to sell
your house in a reasonable period of time for a good price.
Taking this idea a
step further, I believe that my role as a professional home stager is to market
a house through staging. Like the
listing Realtor, the professional stager needs to “get” the house, neighborhood
and potential market.
I need to “get” what makes this house special and unique,
namely, focal points, architectural features and flow. I need to “get” what types of buyers will be
attracted to this house and stage it accordingly. I need to “get rid of” the clutter and
confusion that detract from making this house special and unique.
If I am doing my job, I need to create an emotional reaction that begins when a prospective buyer pulls
into the driveway and does not end until the home has been experienced and the
front door is closed.
If I am doing my job,
prospective buyers "get" the house, the Realtor "gets" a sale, and the seller "gets"
to find their next dream house.
Dwell in
possibilities
Cindy
