1.
We want to test the market for 90 days. And on the 91st day? Price reduction--and 90 days worth of
potential buyers who have already eliminated your property.
2.
It costs too much money. I have never seen a
home where the staging costs would have exceeded the first price reduction. And that doesn't even factor in the monthly
carrying cost of the home.
3.
We can't stage the house, we're living in it. One common misconception is that staging is
only for vacant homes. Every home/condo
can be staged, and you can actually live in it after staging.
4.
We didn't have to stage any of the other properties we sold over the years. Yes, once upon a time you could generate three
offers by 5 p.m. on the same day your Realtor put the For Sale sign in your
yard. Not now. Buyers are picky and they have a lot of homes
to choose from.
5.
Everyone loves our house so buyers will love it, too. What you, your friends and relatives love
about your house may not be what today's buyer wants. Sellers are often baffled by the feedback they
get after showings--amazed that buyers have found things they don't like about
the property.
6.
We can clean the carpets and declutter without someone telling us how. Yes, you can (and should) do this, but it is a
tiny piece of staging. Do you know what
separates "clutter" from "asset"? And what about all the other things that
staging encompasses, like traffic flows, highlighting architectural features,
updating, and appealing to your target market?
7.
We have no desire to remove/change our (wallpaper/mirrored tile/gold
faucets/paneling/dated light fixtures . . .). And neither do buyers. Better to keep your home or be ready to sell
at a deep discount.
8.
The view alone will sell this place. Then why many
months later are these great view homes/condos still on the market? Could it be that buyers want something to go
with the view--like a comfortable, move-in ready home?
9.
We would rather let the buyers makes their own paint/flooring choices. And that equals a price reduction. If buyers
do make an offer on your home they will double or triple the cost of these
items and reflect that in their discounted offer price--which includes a
deduction for the inconvenience.
10.
Our home is professionally decorated. A professionally decorated home is tailored to
the owner's particular needs. Does it work for the new buyer's needs? You could
see #1 above . . . .
These
are all great reasons--
- for price
reductions
- for extended
time on the market
- for buyers not
coming to look at your home
- for buyers not coming back for a second look
-
There are dozens of reasons not to stage, but only one good reason to stage--getting your home sold faster for the highest possible price. Staging is preparing your home for sale and creating a home that buyers want to buy. If you want to be in the best competitive position in this market today, consult with a professional home stager before listing your property for sale.Janet L. JonesJust Your Style Staging and Redesign
