In a tough market during difficult economic times, it can be very difficult to convince a home seller that their home can really benefit from professional home staging. I know because certain Realtor partners engage me early in the process to help them “close the deal” on home staging.
In some cases, we are successful in closing that deal and then the home seller benefits as we often close their deal quickly too. In other cases, we are not successful and the house is listed without the benefit of professional home staging. In those instances, I am frustrated but my husband reminds me that the greatest hitter in baseball, Babe Ruth, made an out 2 out of every 3 at bats!!
Here are some tools that may help you convince your sellers that professional home staging might sell their house quickly and for the highest price possible:
Our web site is a valuable sales tool as it provides dozens of examples of homes we have staged. The greatest value of the site may be the “Before” and “After” photos that are included in most home staging projects. These shots illustrate what a huge difference home staging can make. Since a picture is worth a thousand words, you can employ this web site to tell the story of professional home staging very effectively.
I would suggest you use any of the home staging projects but here are a few that I think tell the “before” and “after” story:
· Camelot Court – Bartlesville (http://www.transitions-home-staging.com/Camelot-Court-Staging-1.html )
Some Realtors use this blog to help convince their home sellers that there is great value in professional home staging. Regular viewers of this post know that we inform and educate our viewers about the value of professional home staging.
Some examples of informative “to be continued” blog postings include:
· Professional Home Staging – An Investment and Not Just a Cost (March 1, 2011 Post)
· Less than the First Price Reduction (March 2, 2011 Post)
· Dates, Job Interviews, or Selling Your House – Is There Any Difference? (March 4, 2011 Post)
· When It Has a For Sale Sign in Front, Your House Is No Longer Your Home (March 7, 2011 Post)
· “The market is still really tough. A house needs to use everything available to be competitive.” (March 30, 2011 Post)
You can find all of these postings in the “to be continued” blog archive located below my photo on the right column of the blog page.
I am another resource to help you “close the deal” on home staging. I can bring my expertise, enthusiasm and eye for the possible to help the home seller understand the value and return on their investment in home staging. I can also “soften the blow” about what really should be done to make this house competitive with the rest of the houses on the market.
In the end, the decision to invest in professional home staging is an economic decision made by the home seller. Do they expect to receive more for their house than it cost to stage their house? Or, will their house sell quicker if it was staged?
Our web site, blog and my presence can help our partner Realtor and the home seller see the possibilities inherent in their house which can be enhanced with professional home staging. We know that it works. The challenge is helping the home seller see those possibilities.
Dwell in possibilities!
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