Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Wednesday, March 9, 2011

Competing with New Construction

For many sellers considering home staging, their competition in that price range includes new construction – and that can be really tough competition depending on the market. 
There are a number of advantages to new construction. 
·         The house is fresh and modern. 
·         It has the newest and latest appliances, counters, paint and fixtures. 
·         The wiring is new.  The heating and air condition systems are new.  The plumbing is new.
And the biggest advantage of new construction is that it is move-in ready without any remodeling required.  Many buyers have very busy lives and do not want to face major projects, kitchen upgrades or extensive painting.  It is enough to unpack their boxes, arrange their furniture and settle into the new home and neighborhood.
If any updating is required, then a buyer willing to consider that house will expect a deep discount in the selling price to make up for the “sweat” and hassle required to turn that house into their new home.
In a tough, competitive real estate market, sellers and their realtors have to become creative and proactive in preparing their house for sale.  They need to seriously consider restyling and updating their house with new paint, carpeting and maybe even kitchen upgrades.
Check out today’s pictures for a dramatic example of the before and after pictures of a living room for home restyling and updating project.  This house sold rather quickly and for a premium price.
I will use tomorrow’s blog post to discuss restyling and updating a kitchen with before and after pictures as well.

Dwell in possibilities!

Cindy

No comments:

Post a Comment