Seemingly Different, Remarkably the Same – Staging for the Urban, Professional Renter

Staging a house for sale; staging a model apartment for rent.  The staging task seems different as it is just one house to be sold and there are dozens and dozens of apartments to be rented.  The architecture of the house and the neighborhood set some of the parameters for home staging.  Where do you find the parameters for a model apartment that needs to showcase multiple styles and types of apartments?

And yet remarkably, the staging task is very, very similar.  In both cases, we stage to fire the imaginations of the buyer and/or renter. Our goal is to help people imagine their best selves living in this space. 

Today we feature the staging of the model apartment for The Metro at Brady located in the Tulsa’s Brady Arts District.  “Metro at Brady embodies the absolute finest in urban living.  The location is in close proximity to all downtown has to offer. From the restaurants, bars, live music venues and art galleries of the Brady Arts District to ONEOK Field, the BOK Center, Tulsa Performing Arts Center or Oklahoma Jazz Hall of Fame, there will be no shortage of neighborhood fun to be had!” 

Thanks to a generous referral from my friends at Cort, I was given the opportunity to transform the model apartment into a showplace for cool, urban professional living.  It was so much fun using high end furniture and art from Cort  mixed in with my accessories and artwork.  The collaboration worked!

·         Kitchen – This very open floor plan is perfect for entertaining!  A selected few accessories  and contemporary barstools set a tone that welcomes the gourmet cook ready to entertain friends.

·         Dining Room –Less is definitely more in this space.  Each piece is special!  From the glass top pedestal table to the gracefully slung wood chairs with the faux snakeskin seats to the stunning piece of original abstract art to the pewter antelope horn candlesticks.  Need I say more? 

·         Living Room – Can you believe the amount of seating in this room?  When I sit on this sofa, I automatically put my feet up on the oval ottoman and don’t want to leave!  This room covers all the bases.  A place to read, watch television , enjoy conversation with friends and of course entertain!  The artwork (a Royce Myers original) raises the sophistication level leaps and bounds.   

·         Bedrooms and Bathrooms – Think luxury.  I utilized crisply pressed high end linens and towels.  Generous night tables and lamps framed the beautiful beds.  And of course, fabulous artwork.

You can see more photos of how we staged this model apartment for the urban professional renter at our Transitions website at http://www.transitions-home-staging.com/Metro-Brady.html.  You can also learn more about Metro at Brady at their website at http://www.metroatbrady.com/Tulsa-OK-apartments.asp. To learn more about Cort furniture visit their website at http://www.cort.com.

Seemingly different, remarkably the same – the possibilities jumped out once I realized that I was staging a lifestyle.  In this case, the lifestyle was different from most houses that I stage.  And yet, it was both challenging and exhilarating to stage a space for the urban professional renter.

 

Remember to dwell in possibilities

Cindy