Just look at the facts.
Using figures provided by CORT, the
world’s largest provider of rental furniture, we can imagine a very conservative first price reduction of
5% on a $250,000 house equals $12,500.
This conservative assumption is
supported by the National Association of Realtors which cites a 10% lower sales
price associated with more than 24 weeks on the market.
In the CORT example, the average cost of home staging was $4,700 and likely involves renting
their furniture. The CORT figure is higher than my average vacant staging engagements
but comparable to staging in other parts of the country.
Using these figures, the cost of home staging would be less by $7,800
(or a whopping 62%) than the first price reduction of $12,500.
It is hard to argue - the price of professional home staging is significantly
less than the first price reduction.
The savvy seller and
proactive Realtor also recognize that
the cost of home staging is an investment in selling their house quicker and
for the best possible price –without
having to reduce their price. They
completely understand the reality that their
house is competing with what potential buyers are seeing on TV and in the
magazines as well as with professionally staged houses in their market.
I recognize that it can be a tough sell
to convince a seller to invest in professional home staging. Maybe today’s facts can help them better understand
the possibilities.
Dwell in possibilities!
Cindy
