Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Thursday, February 9, 2012

FOR REALTORS ONLY – Catchy Phrases and Talking Points

Our recent blogs about “Pretty Pays, Pretty Costs” (January 24, 2012) and “Nobody Notices Normal” (February 3, 2012) generated feedback and comments from our Realtor partners.  They shared that they used these catchy phrases in conversations with the clients.

To continue those conversations (one of the purposes of the “to be continued” Blog), I decided to revisit a few of the catchy phrases and talking points we’ve used in past blog postings.  My hope is that we can refresh the memories of long- standing followers and spark the imaginations of all our readers.

“A House Needs To Use Everything Available To Be Competitive.” (March 30, 2011 Posting)
A Tulsa Realtor partner made an interesting observation about the state of the housing market.  “The market is still really tough.  A house needs to use everything available to be competitive.”  She and I agreed that professional staging can play a major role in making a house really competitive.  In my experience, proactive and successful realtors do use advanced techniques to help sell their houses.  And success breeds success as potential sellers want to list their houses with realtors who deliver results. 
People Buy the Dream and They Buy Value (August 10, 2011 Posting)
“Not all agents understand the value or true impact of a great staged property.  It’s not about how pretty a house looks – it’s about highlighting the features of the property, creating space and light where there isn’t any and virtually making the old house look and feel like new.  People buy the dream and they buy value.” (Christine Rae)
Dates, Job Interviews, or Selling Your House – Is There Any Difference? (March 4, 2011 Posting)
When we are getting ready for a date or a job interview, we make sure that we look our best (that is if we want a second date or the job).  Typically, we are properly groomed and wearing one of our better and appropriate outfits.  We want to impress our date or the person doing the job interview.  Why should it be any different when we decide to sell our house? 
Remarkable Is the New Business as Usual (May 2, 2011)
Most buyers don’t imagine themselves living in ordinary or “just OK”. They imagine themselves living in different, unique or special.  Buyers want to imagine their best selves in the house they intend to buy.  Professional home staging can transform “just OK” into “this house is unique, special and remarkable”. 
It turns out that there are more postings to be revisited.  We will share more in a future posting.
Here’s hoping you found a few useful phrases or talking points from these previous postings.  Anything is possible!!

Dwell in possibilities


Cindy
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