Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Tuesday, February 14, 2012

Home Staging Is Like Theater!

Over dinner last weekend, a friend was very interested in learning more about my home staging business.  He is a true “Renaissance Man: – poet, novelist, actor, community activist, encouraging father and loving husband.  Well-read and conversant across many subjects, he is also curious about anything new that he encounters which explains our dinner conversation about home staging.

In the middle of our conversation, he exclaimed “home staging is like theater!”  It was one of those insights and conversations worth sharing and discussing in this Blog.

In the theater, performers communicate the theater experience to the audience through combinations of gesture, speech, song, music or dance. Elements of design and stagecraft are used to enhance the physicality, presence and immediacy of the experience. 

Successful theater fires the imagination of the audience members.  In the same way, professional home staging fires the imagination of the potential buyer.  Effective theater transports the audience into a different world presented on the stage.  Effective home staging transports the potential buyer into imagining their best selves living in this house.

Buyers are not just buying bricks and mortar.  Home buyers are really buying emotion, dreams and possibilities. 

Buyers want to envision comfort and care; laughter and joy; simplicity and ease.  And they most often find those dreams in the flames of a fireplace, the warmth of a kitchen and the views out the window (all focal points or best features to be shown off to their best advantage with professional home staging).

Home staging teaches buyers how to live in this house.  Home staging paints a picture for the buyer about what life could be like in this house.  It opens them up to consider the new possibilities of this house rather than fall back into their comfort zone. 

Home staging helps buyers imagine living their best selves living in this house.  And when they are so inspired, these buyers are more likely to find the possibilities in both their emotional decisions and rational decisions to buy this house.

Remember to dwell in possibilities!


Cindy
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