FOR REALTORS ONLY – Catchy Phrases and Talking Points (Part 2)

As promised, we are revisiting a few of the catchy phrases and talking points we’ve used in past blog postings.  The feedback from our Realtor partners about our first review of phases and talking points was very positive.  My hope is that we can continue to refresh the memories of long- standing followers and spark the imaginations of all our readers. 

The 30 Second Rule - Buyers Make Up Their Mind in the First 30-60 Seconds (April 7, 2011)

One of the truisms of real estate is that upon entering a house, buyers make up their mind in the first 30-60 seconds.  The rest of the time in the house is spent justifying their first emotional reaction.   

Cost of Professional Home Staging Is Less than First Price Reduction (March 2, 2011 Posting)

Let’s look at the facts supporting our claim that the price of professional home staging is much less than the first price reduction.  .

·         Using figures provided by CORT, the world’s largest provider of rental furniture, we can imagine a very conservative first price reduction of 5% on a $225,000 house which equals $11,250.  This conservative assumption is supported by the National Association of Realtors which cites a 10% lower sales price associated with more than 24 weeks on the market. 

·         The average cost of home staging in the CORT example was $4,700 and likely involves renting their furniture.

·         Using the CORT figure, the cost of home staging would be less by $6,550 or 58% than the first price reduction of $11,250.   

If all we were buying are bricks and mortar, just about any house will do.  Instead, we are buying emotion, dreams, and possibilities.  (August 31, 2011 Posting)

Think about it - in buying emotion, dreams, and possibilities, we want to imagine our best selves in those spaces.  We want to envision comfort and care; laughter and joy; simplicity and ease.  We want to write more chapters of our life story as we add our character into the story of this house.  Home staging helps proactive realtors and savvy sellers bring out the emotion, dreams and possibilities of their listed house.   

Professional home staging is about the art of the possible.  It is done in service of the home seller and our Realtor partner to help sell the house for the highest possible price in the quickest amount of time.  As you can see from our Transitions website (http://transitions-home-staging.com ) and from this blog, staging works!!

Dwell in possibilities

Cindy