Staging Living Rooms and Family Rooms – Focal Points and Flow

Focal points and flow are key elements of staging each and every house.  In many houses, the living room and/or family room contains one or more focal points as well as benefit or suffer from flow.  Focal points and flow are also where professional home stagers earn their fees.  It is where the art and magic of home staging is most obvious and valued.

Focal points are permanent elements that make this house unique and distinct from the other homes on the market in this price range. 

·         Does this house have a great view? 
·         Is there a fireplace and how can we draw the buyer’s attention to this unique feature of this house? 
·         Are there any other architectural features (such as built-in cabinets, ceiling beams, and French doors) that we want to highlight?

Once the house’s focal points are identified, the home staging task is to show off the house’s potential by drawing the potential buyer’s attention to them.  And this is where my creativity, experience, resources and inventory can be invested in helping sell the house quicker and for the highest price possible.

Flow generally refers to the even pace in which one moves from space-to-space and room-to-room in a house.  The flow of a house can be a subtle characteristic of a house if done well but can be jarringly obvious if not done well.

·         Do the rooms and space feel connected? 

·         Is there a choppy and broken feeling as you move from room-to-room? 

·         Does the eye flow across a room or are there things like furniture placement, colors or clutter that get in the way? 

·         Are the colors consistent from room-to-room?

While poor flow is obvious, I believe that creating an even pace with movement from space-to-space takes the experience and expertise of a professional home stager.  Building subtle flow is a clear example of the art of home staging.

Check out our website for examples of how we transformed living rooms and dining rooms through the magic of focal points and flow - http://www.transitions-home-staging.com/Living-Room---Family-Room-1.html.   

With a professionally staged house, buyers imagine living in that house and making it their home.  A buyer will imagine their best selves living in the home.   

Isn’t this why we staged the home in the first place? 

Remember to dwell in possibilities! 

Cindy