If All We’re Buying Are Bricks and Mortar

Over lunch last week, a Realtor partner and dear friend was talking with me about a recent blog about staging entry areas.  In keeping with the purpose of “to be continued”, this friend added another insight that also makes a good case for home staging so let’s continue that conversation together. 

If all we're buying are bricks and mortar, just about any house will do.  Instead, we are buying emotion, dreams, and possibilities. 

Think about it - in buying emotion, dreams, and possibilities, we want to imagine our best selves in those spaces.  We want to envision comfort and care; laughter and joy; simplicity and ease.  We want to write more chapters of our life story as we add our character into the story of this house. 

In buying emotion, dreams and possibilities there are also things we do not want.  We do not want someone else’s messiness.  We do not want to repair, replace or upgrade someone else’s problems.  We do not want stress or complication.  We do not want to have to look past the clutter and confusion of someone else’s lifestyle.

Home staging helps proactive realtors and savvy sellers bring out the emotion, dreams and possibilities of their listed house.  In its simplest terms, home staging involves making sure your house is cleaned, groomed and properly outfitted.  Home staging accentuates the home’s best features.  Home staging provides a nice, easy and consistent use of space and movement.  A professionally staged house appeals to as many buyers as possible. 

Regardless of the size or price range of a house, my objective is to find the possibilities in that house.  I am looking for unique features and finding possible ways to accentuate them for the potential buyer.  I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and creating possible functional uses for those spaces.  In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!

When I stage a house, I make sure that it is ready for its “first date” with each prospective buyer walking in the door.  And the results speak for themselves.

As my friend said so eloquently, we buy emotions, dreams and possibilities.  And I could not agree more.

Dwell in possibilities 

Cindy