Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Sunday, November 27, 2011

How to Market a Product and a House

A recurrent “to be continued” theme is that gone are the days when you can just stick a “for sale” sign in the yard!  When a house goes on the market for sale, it is no longer the owner’s source of pride.  It has become a product for sale that needs to appeal to as many buyers as possible.

We came across an article recently that made the same point. 

“Like inventors and marketing professionals, home sellers are in love with their product (home). Many home sellers believe they have an excellent home (product) and that it is ready to market just the way it is. Unfortunately, this is rarely ever true.”

This article built upon the ideas in a basic product marketing approach and applied them to marketing a house.  This article presents a checklist template for how to market a house like you would market a product. 

For most of my Realtor partners and “to be continued” followers, this article (How to Market a Product) will be a refresher guide.  But there may be a nugget of an idea or an approach that is new and different.

Explore the possibilities of “How to Market a Product” at http://energizedseller.com/gralarticles/gralarticles/archive/2011/10/04/how-to-market-a-product.aspx .
 

Dwell in possibilities


Cindy
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