Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Tuesday, July 5, 2011

Professional Home Staging as a Standard

It is good to be back at it after the Fourth of July holiday weekend and a wonderful visit in NJ with our newest grandchild.  It was a fun, relaxing and energizing time.  Now, my batteries are recharged and I am raring to go!  Let’s find possibilities to work together!

During my time away, I realized that there are two goals that drive me in my home staging work. The first goal you know quite well if you work with me or follow this blog:

To help my Realtor partners and their savvy sellers use my home staging expertise, experience and resources to sell their houses in the shortest amount of time for the highest possible price. 

It is a worthy goal with many examples of doing just that – check out our website at http://transitions-home-staging.com for specific examples.

My second goal is equally important and in some respects more challenging:

To make professional home staging the standard in our area. 

If home staging is the standard, then Realtors and sellers (partners or not; savvy or not) will realize that their house needs to be staged by a professional because most of the other houses on the market are being staged.  Buyers will expect that the houses they consider visiting first are the ones that have been staged and have “eye popping” online photos.  If home staging is the standard, then those staged houses will sell for all of the right reasons.  And of course, my sincere hope is that Transitions Home Staging will be the first choice for professional home staging in our area.

I must admit that I see glimmers of hope in making professional home staging a standard in our area.  In the past 2 weeks, we worked with three new Realtors and one savvy seller – each one deciding that having Transitions stage their house would be worth the investment.  We continue to grow the readership of this blog (more than 2000 total page views to date) which is another sign that our messages about home staging are being read.  We have daily visitors to our website which tells the home staging story exceptionally well in pictures and results.  We are scheduled to speak at a few sessions (one for Realtors and one for potential home sellers) in the coming weeks which will provide another forum for sharing the benefits and results of professional home staging.

With professional home staging, the transformations are dramatic and the results impressive.  Plus, with home staging, the possibilities are endless. 


Dwell in possibilities


Cindy
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