Wow! This certainly sets a high standard for Realtors and home sellers. I read this line in a Facebook marketing report. As you can imagine, it struck a chord with me.
As I’ve mentioned before, I set a very high standard for myself when I am given an opportunity to stage someone’s house. My standard is perfection and it is not always easy to attain. Now I need to add remarkable to my list of standards!!!
If you think about it, this standard makes sense for selling houses. In a competitive real estate market, the savvy seller and proactive Realtor want their house to be remarkable as well as competitive.
Who wants to buy mediocre, “just OK” or similar to the rest of the houses on the market? The only buyers I can imagine wanting this are those buyers looking for a bargain by offering a dramatically reduced price.
Most buyers don’t imagine themselves living in ordinary or “just OK”. They imagine themselves living in different, unique or special. Buyers want to imagine their best selves in the house they intend to buy.
Professional home staging can transform “just OK” into “this house is unique, special and remarkable”. By accentuating the house’s best features and providing a nice, easy and consistent use of space and movement a professionally staged house appeals to as many buyers as possible. Most importantly, home staging helps sell the house quicker and for the highest price possible.
With a professionally staged house, buyers imagine living in that house and making it their home. And that is because this staged house was remarkable – the new business as usual.
Remember to dwell in possibilities!
Cindy
No comments:
Post a Comment