Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Wednesday, May 25, 2011

For Realtors’ Only - Benefits of Professional Home Staging

The majority of our focus in “to be continued” has been about convincing home sellers to have their house professionally staged.  Today, I look at the benefits of home staging from the perspective of the Realtor.

Like the home seller, Realtors also want their listings sold quickly and for the highest possible price.  In a Real Estate Staging Association (RESA)  study, staged houses sold in about three fourths of the time as the same house when not staged (See the full discussion in the April 4th posting).  The Realtor clearly benefits when a professionally staged house delivers those results.  There are fewer marketing and advertising costs invested in that listing and the Realtor receives the maximum commission.

Home staging delivers other benefits to the Realtor partner:
·         The professionally staged house appeals to as many buyers as possible.  Gone are the days when you could stick a “For Sale” sign in the yard and sell the house.  Now, you need lots of interested potential buyers.  Home staging makes that possible.
·         Photos of a professionally staged house make that house more marketable online.  Those photos pop out and separate this house from the maddening crowd of vacant rooms, distracting clutter, unflattering furniture arrangements and houses that look similar.  Since the vast majority of home buyers start their search online, home staging can be a key enabler to more showings and quicker buyers.
·         The price of professional home staging is much less than the first price reduction (See the full discussion in the March 2nd posting).  What realtor likes to reduce the price of one of their listings?  There is a benefit in making the relatively nominal investment in professional home staging.

In real estate, success breeds success as potential sellers want to list their houses with Realtors who deliver results – sell houses quickly and for the best possible price.  Successful Realtors use everything at their disposal (especially professional home staging) to set their listings apart from the competition for the right reasons.  They dwell in the art of the possible (to borrow from my favorite Emily Dickinson phrase).  And as a consequence, successful Realtors deliver results and gain new clients in the process.

Remember to dwell in the art of the possible!


Cindy

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1 comment:

  1. Pia@condo in PhilippinesSeptember 9, 2011 at 12:14 AM

    Home staging is truly an essential part of selling your home and many home sellers prove the effectiveness of that strategy.

    ReplyDelete

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