Since creating the “to be continued” blog, I’ve been closing each post with the words “dwell in possibilities.” I must confess that I borrowed this phrase from the great poet, Emily Dickinson. I saw her quote and realized that it summed up what I am doing as a professional home stager and interior designer.

I am most grateful to Ms. Dickinson for her insightful and inspiring phrase.

Regardless of the size or price range of a house, my objective is to find the possibilities in that house. I am looking for those unique features of that house and finding possible ways to accentuate them for the potential buyer. I am analyzing those unusual spaces that buyers find difficult to understand upon first glance and finding possible functional uses for those spaces.

In the end, my mission is to help the potential buyer see how they could dwell in the possibilities of this house!


Monday, April 4, 2011

Just the Facts, Ma’am – Home Staging Statistics

I recently found a study conducted by the Real Estate Staging Association (RESA© http://www.realestatestagingassociation.com) .   I thought you might find value in this study and their findings.

They examined the number of days on the market unsold followed by the experience of the same homes after staging.  As you can see, the staged houses sold in about ¾ of the time as the same house when not staged.  As a control, they also examined 284 vacant and occupied homes that were staged and then listed.  In this instance, the results were even better with only an average of 40.5 days on the market.

VACANT HOMES (87 Homes)
Homes -Listed Unstaged, Not Sold                                              277 Days on Market
Same Homes – Staged, Listed, Sold                                         63 Days on Market

OCCUPIED HOMES (39 Homes)
Homes Listed, Unstaged, Not Sold                                               233 Days on Market
Same Homes – Staged, Listed, Sold                                         53 Days on Market

VACANT AND UNOCCUPIED HOMES (126 Homes)
Homes -Listed Unstaged, Not Sold                                              263 Days on Market
Same Homes – Staged, Listed, Sold                                         60 Days on Market

VACANT AND OCCUPIED HOMES (284 Homes)
Staged, Listed and Sold                                                               40.5 Days on Market

Real Estate Staging Statistics Report by RESA® (Released February 2010)

If you have comments about this study and your experiences with home staging, please share them with the “to be continued” readers.

Rather than commenting on my experience which is similar to these statistics (and will be the subject of a future blog posting), I will just let the RESA© facts speak for themselves. 


Dwell in possibilities!

Cindy

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